Hey, I’m Lax, a WordPress Developer with 15+ years of experience building plugins, themes, and AI-integrated web products. I work at the intersection of WordPress craftsmanship and modern AI adoption.
If you’re looking for someone who can dive deep into your WordPress stack, help you ship faster, or figure out where AI fits into your workflow, I’d love to help.
A bit more about me: I’m the creator of Abilities Scout and All The Hooks. I write about WordPress + AI integration on LinkedIn and share what I learn in public. Come say hi.
🛠 What I Can Help With
WordPress Development & Consulting
Custom plugin development, theme architecture, WooCommerce, performance tuning, and code reviews. Whether you’re building from scratch or untangling legacy code, I’ve seen it all.
AI Integration for WordPress & Web Products
Helping WordPress businesses and SaaS products add meaningful AI features, not just chatbots, but real workflow automation, content tools, and developer productivity layers. I specialize in Claude API, MCP integrations, and LLM-powered developer tooling.
Site Audits
A focused audit of your WordPress site covering performance, security, code quality, plugin hygiene, and growth bottlenecks. You’ll get a clear, actionable report, not fluff.
Product Testing & Feedback
Building a WordPress plugin, theme, or AI-powered tool? I’ll test it thoroughly and give you honest developer feedback, broken flows, edge cases, DX gaps, and what to fix before launch.
Fractional / Part-Time Collaboration
Need a senior WordPress developer embedded in your team for a sprint? I’m open to short-term fractional arrangements where I can move fast and add real value.
💡 Who This Is For
- WordPress plugin or theme businesses that want to add AI features
- Founders and CTOs who need a trusted WordPress senior dev on call
- Agencies shipping client sites that need a second pair of expert eyes
- Indie makers building products in the WordPress ecosystem
- Anyone who wants honest, developer-to-developer feedback
📅 Session Options
| Session | Duration | Price | Best For |
|---|---|---|---|
| Quick Call | 30 min | $50 | Specific question, direction check, quick review |
| Strategy Session | 1 hour | $75 | WordPress architecture, AI roadmap, code review |
| Deep Dive | 2 hours | $150 | Site audit, product teardown, integration planning |
Need something custom? Reach out and we’ll figure it out together.
🤝 Let’s Talk
The best way to reach me is via LinkedIn or email. Tell me a bit about what you’re working on and what kind of help you need, I’ll get back to you within a few hours.