Lax Mariappan

Tag: Stories

  • Lax Mariappan

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    The 1965 Film Crew Had No Undo Button. Their Work Still Wins.

    A 1965 film crew had no undo button and no shortcuts. Their work still reaches people today. Are we using our AI superpowers to go deeper, or just faster?

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  • Lax Mariappan

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    Hands on experience with cross sell and upsell.

    The best cross-sells don’t feel like selling. They feel like the obvious thing to do next.

  • Lax Mariappan

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    McDonald’s Can’t Remember Your Name. That’s Your Advantage.

    Big platforms serve millions but can’t remember your name. Here’s what small developers have that no funded startup can replicate, and how to market from that place.

  • Two Refunds, Two Mistakes, Zero Fixes

    Lax Mariappan

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    Two Refunds, Two Mistakes, Zero Fixes

    Getting refunded twice doesn’t build trust when the same mistake happens again. How operational friction loses happy customers.

  • Lax Mariappan

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    Remember when a simple toggle needed an entire library?

    Remember when creating a simple toggle meant pulling in an entire library? Those were the early 2010s. You wanted an accordion effect? You’d fish out MooTools or Spry widgets. Maybe you wrote your code inside Macromedia Dreamweaver. That was just how things worked. Today, modern HTML hands you <details> and <summary>. That’s it. No heavy…

  • Lax Mariappan

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    The curiosity leads the way

    2008 I was learning to code for the first time. The syntax felt like magic. HTML from high school had already hooked me, so when C, Perl, and Python showed up, I couldn’t stop myself. Every cool website I stumbled upon? I’d right-click, view source, try to decode what made it tick. Git didn’t exist…

  • The power grid that sparked AWS

    Lax Mariappan

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    The power grid that sparked AWS

    In an interview, Jeff Bezos shared how a visit to a 300-year-old brewery helped him imagine Amazon Web Services. At the brewery, he saw an old power generator and asked why it was there. The guide told him: “Back then, there was no power grid. We had to generate our own electricity.” That sentence clicked.…