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The Moat Has Moved
AI made explanation free and available to everyone. But comprehension? That still takes real work. And now it matters more than ever.
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The Best UX Decision We Made Was Removing Options
We wanted to build a feature-rich WordPress image CDN plugin. Our manager said two toggles. He was right. Here’s what that taught us about good UX.
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A List Is a Wish. A Schedule Is a Commitment.
You have a list. You don’t have a schedule. These are not the same thing. A list is everything you want to do someday. It grows. It never shrinks on its own. It feels productive to maintain, but it asks nothing of you. A schedule is different. A schedule says: this thing happens at this…
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The one Seth Godin principle that changed how I write about code
One Seth Godin idea quietly changed how I write about code. Not the fancy stuff. The smallest, most overlooked idea in his entire body of work.
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You’ve Been A/B Testing Longer Than You Think
Most developers think A/B testing is a marketing thing. Button color. Headline copy. CTA placement. That kind of stuff. And they’re right. That’s where it started. But somewhere along the way, the marketing folks quietly expanded it into something much bigger. And developers, who are perfectly equipped to run the same playbook, never noticed. Here’s…
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I Went to Teach. I Left as the Student.
I joined a WordPress cohort as an instructor. I left having learned more than anyone in the room.
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Focus Is the Feature
The best YouTube skits and the best software share one thing. No filler. Here is what that means for what you are building right now.
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Who Survives a Crisis (And Why It’s Not About Money)
LPG shortage. Demonetization. COVID. Different crises, same pattern. Some people sail through. Some struggle badly. And when I look closely, it’s rarely about luck. The ones with money survive almost by default. They stockpile, they wait, they absorb the shock. Their purchasing power is a buffer. The crisis becomes an inconvenience. That’s not a moral…
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She Didn’t Mention Reputation Once
A bakeshop manager skipped the business talk and taught empathy instead. There’s a lesson here for every developer who’s ever ignored a follow-up.
