Developers build the fan.
Marketers sell the breeze.
A restaurant in Indonesia just proved it.
The owner had no AC and no budget.
So he played a fan video on TV.
Customers felt a breeze anyway.
The internet called it creative.
I called it a product lesson.
The fan was fake. The experience was real.
Most developer products fail this test.
We ship technically correct features.
Nobody feels anything after using them.
Think about how you describe your product.
“It has 40 integrations and 99.9% uptime.”
Or “You will never lose a customer to a slow page again.”
One is the fan.
One is the breeze.
Your users only feel one of them.
This is what marketing means for developers.
It is not about ads or funnels.
It is about knowing what your user actually feels.
What feeling does your product sell?
Not the feature list. The outcome.
Drop it in the comments. I want to see how developers think about this.
#marketing4devs #WebDevelopment #ProductThinking #DeveloperMarketing #BuildInPublic #IndieHacker
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