---
title: "Tech people need stories too"
author: "Lax Mariappan"
date: "2025-10-07"
categories: ["Blogging"]
excerpt: "Your portfolio has case studies. Bullet points about technologies used. Performance metrics. Clean screenshots. Nobody remembers any of it. Here’s what they remember: the client who called you at midnight because their payment gateway crashed during a flash sale. How you debugged in your pajamas. The relief in their voice when transactions started flowing again. […]"
canonical_url: "https://laxmariappan.com/tech-people-need-stories-too/"
---

# Tech people need stories too

Your portfolio has case studies. Bullet points about technologies used. Performance metrics. Clean screenshots.

Nobody remembers any of it.

Here’s what they remember: the client who called you at midnight because their payment gateway crashed during a flash sale. How you debugged in your pajamas. The relief in their voice when transactions started flowing again.

That’s a story.

Stories stick because they have tension. Something was broken. Someone cared. You fixed it. We remember struggle and resolution. We forget feature lists.

“Built a responsive website using React and Tailwind” sounds like every other developer.

“The CEO’s daughter couldn’t book appointments on her phone, so she stopped recommending the business to friends” tells us why the work mattered.

Interviews work. Let your client explain what changed after you delivered. Their words carry weight yours don’t. “Our support tickets dropped by 60%” hits different when a real person says it with context.

Anecdotes beat abstractions. Don’t say “improved user experience.” Say “users stopped calling support to ask where the checkout button was.”

Even technical audiences want something interesting. Engineers share stories about bizarre bugs they’ve hunted. They remember the clever workaround, not the library version number.

Storytelling isn’t fluff. It’s how information becomes memorable enough to repeat.

People don’t share boring content. They share “you won’t believe what happened” content.

Give them something worth talking about.